Senior Marketing Manager

The Greater Boston Chamber of Commerce

Job Description

Position Overview:
Are you looking to make an impact on a team that strives every day to drive the Chamber's mission of making Boston the best place for all businesses and all people to thrive?
We're looking for a Senior Marketing Manager who is excited to dive into a highly collaborative, fast-paced environment and join a small, but mighty, marketing team that amplifies all the great work of the Chamber and spotlights our amazing member organizations.
The Senior Marketing Manager is responsible for coordinating GBCC publications, email marketing, social media, event promotion, and public branding. S/he provides support for leadership, membership, programs, policy, and economic development efforts. S/he stays current on all issues related to GBCC's work and understands the full scope of GBCC's services in order to market our work to external audiences.
We are looking for someone who is resourceful, extremely organized, who thrives in a collaborative environment, and is eager to jump right in!

Responsibilities:
Working with the Director of Marketing, s/he will create and manage content, collateral, and assets to increase leads, registrations, and website traffic, engage stakeholders and sponsors, and raise brand awareness.

  • Fully manage one of the team's Marketing Coordinators
  • Project manage an array of the Chamber's flagship and on-going event programs
    • Manage all media to drive marketing campaigns; design and execute targeted campaigns utilizing effective email marketing, A/B testing, social media/influence, and digital advertising channels
    • Delegate roles to other members of the team as needed and ensure all project deadlines are met
    • Recommend and develop marketing campaign for programs department; manage full budget- ensuring external MBE vendor percentage spend
    • Ensure all sponsor expectations are met
  • Oversee the Chamber's various social media platforms and give feedback on junior work
  • Oversee team email communications for all audiences and give feedback on junior work
  • Plan and manage email communications calendar
    • Write, design, and edit email communications
  • Work with the Marketing Manager to create email communication and social media campaigns in support of growing program participation and brand awareness
  • Create stories, videos, and assets about program work
  • Manage all paid social and pay-per-click campaign strategies for all audiences and give guidance and feedback on junior work
  • Manage all print publications and collateral through conception, draft, editing, and production, consulting with program and staff as appropriate.
  • Provide logistics coordination, marketing, and follow-up support for key online and offline events
  • Understand and evaluate campaign success using analytics and adjust tactics as needed based on findings. Provide analysis and reporting following month, program work, and/or sponsorship series.

Education/Qualifications:
  • Bachelor's Degree required
  • Minimum four years of experience in marketing
  • Excellent project management skills
  • Excellent communication and writing skills
  • Strong graphic design/production skills
  • Experience with email marketing services (MailChimp preferred)
  • Experience with managing paid social and Google AdWords campaigns
  • Advanced knowledge of design apps and programs (Canva, Adobe Illustrator, InDesign, others)
  • Experience working with or managing external vendors
  • Experience with social media management and analytics (Facebook, Twitter, LinkedIn, Instagram, YouTube, Hootsuite, Google Analytics)
  • Experience in CMS/webpage updates
  • Knowledge of Google Tag Manager; Sign up forms/Landing pages
  • Strong analytical skills
  • Proven analytical and quantitative skills and an ability to use data and metrics to back up assumptions, and develop multi-channel marketing strategies
  • College degree preferred
  • Extensive experience using MS Office Suite
  • Keen attention to detail
  • Ability to prioritize across potentially competing objectives and timelines
  • Strong business ethics and values

About Us:
Since 1909 the Greater Boston Chamber of Commerce has sought to make Boston an epicenter of communication, collaboration, and celebration between businesses. Our mission is to be the convener, voice, and advocate of our diverse and collaborative membership who drive Greater Boston's success. We believe that when business thrives, we all thrive.

We do this by:
  • Creating connections between business leaders that cultivate meaningful professional relationships
  • Amplifying advocacy by informing the community on the most pressing issues facing our region
  • Shaping policies that elevate Greater Boston's competitiveness in the region, nation, and world

The Chamber provides a wide range of programming to its members (more than 100 each year), including:

  • Women's Network: In our Women's Network, you will find a diverse group of more than 3,000 (and growing) women and male allies at all levels of their careers, from all backgrounds, sectors, industries, and professions.
  • Government Affairs Forums: These events provide a platform for professionals to gain valuable insight from prominent government officials, build a strong network in the business and government communities and engage in important policy issues impacting our region.
  • Pacesetters: Pacesetters are large and midsized companies and anchor institutions committed to using their procurement purchasing power to close the racial wealth gap by intentionally increasing spend with businesses of color.
  • MITX: The catalyst uniting a dynamic community of professionals who drive how technology is shaping the future of customer experiences, ensuring organizations stay relevant and businesses stay vital.
  • BIMA: 3,000 members strong, the Boston Interactive Media Association brings together New England's top digital media professionals.
  • City Awake: The leading platform for next-generation leaders in the Greater Boston area.
  • Learning & Development: With four different programs to enroll in (Boston's Future Leaders, Women's Leadership Program, Transformational DEI Certificate, Inclusive Managers Certificate) there is something for everyone here.

**It is a company policy that all employees of the Greater Boston Chamber of Commerce be fully vaccinated. Proof of vaccination will be required prior to hiring.

**This job requires you to be in the office a minimum of three days a week.

EEO Statement:

The Greater Boston Chamber of Commerce is an equal opportunity employer committed to a workplace that reflects the diversity of the people of Boston, Massachusetts. We actively seek a diverse staff that is reflective of the community we serve.

It is the policy of the Greater Boston Chamber of Commerce to provide equal employment opportunity to all employees and applicants for employment without regard to race, sex, sexual orientation, gender identity or expression, color, creed, religion, national origin, age, disability, marital status, parental status, family medical history or genetic information, political affiliation, military service or any other non-merit based factor in accordance with all applicable laws, directives, and regulations of federal, state and city entities.