Manager, Territory Marketing and Communications

The ALS Association

Our mission is to discover treatments and a cure for ALS, and to serve, advocate for, and empower people affected by ALS to live their lives to the fullest.

Job Description


The ALS Association is seeking an accomplished Manager of Territory Marketing and Communications who has at least 5 years of communications experience, ideally in an “in-house” leadership role within a complex (number and variety of constituents) nonprofit entity, and covering areas such as website content, newsletters, donor communications, media relations, paid media and campaign management. The ability to take knowledge and transform it into exciting and useful messages and disseminate it to the right audiences through the best distribution channels is critical.

The Manager, Territory Marketing & Communications is the lead marketing and communications partner and project manager within an assigned ALS Association territory. Reporting to the Director of Territory Marketing & Communications, with a dotted line to the Territory Executive, the Manager, Territory Marketing & Communications serves as the territorial leader to identify, cultivate and promote the ALS Association brand, mission and breaking news opportunities in their assigned catchment area. 

This area serves Maine, Vermont, New Hampshire, and Massachusetts

DUTIES AND RESPONSIBILITIES: Core duties and responsibilities include the following. Other duties may be assigned.

Core duties and responsibilities include the following. Other duties may be assigned.

  • Develop, implement, and evaluate the annual communications plan across the network's diverse audiences in collaboration with the Home Office team and territory departments.
  • Lead the generation of locally relevant content that aligns with organizational messaging priorities, engages audience segments and leads to measurable action.
  • Put communications vehicles in place to create momentum and awareness as well as to test, benchmark and evaluate the effectiveness of communications activities.
  • Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, and the website.
  • Coordinate maintenance of relevant webpages—ensure that new and consistent information (article links, stories, and events) is posted regularly.
  • Prepare news releases, advisories, calendar items, etc.
  • Track and measure the level of engagement within the network over time.
  • Manage all media contacts, local influencers and constituents who are willing to share stories and testimonials in support of the Association’s mission, vision, and strategic plan priorities.
  • Convey an image that reflects favorably on The ALS Association.

  • This job may require supervisory responsibility of other communications coordinators or interns.

  • Bachelor's Degree (BA) from four-year college or university, or five years of related experience and/or training, or equivalent combination of education and experience.
  • Five years of experience in development with a minimum of one year of experience leading messaging campaigns with measurable impact.
  • Highly collaborative style; experience developing and implementing communications strategies.
  • A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
  • Relationship builder with the flexibility and finesse to "manage by influence".
  • Ability to quickly develop rapport and strong relationships with colleagues and constituents, particularly people living with ALS and their caregivers.
  • Operate effectively both as a highly self-motivated and independent contributor, as well as, in a team environment and a member of a cross functional team.
  • Knowledge of marketing and communication principles, excellent listening and writing/storytelling skills, proficiency in managing digital media including paid media and social media, media relations, and ethics. Experience with blogging and podcasting a bonus.
  • Possess integrity, maturity and ethical awareness; ability to handle sensitive information and maintain strict confidentiality.
  • Excellent leadership, communication, and managerial skills.  Strong written, verbal, telephone, and interpersonal skills. Excellent organizational skills and attention to detail.
  • Computer skills: Microsoft Office, Adobe Creative Cloud - including but not limited to - Photoshop and Illustrator, Luminate and/or Drupal, comfort with utilizing virtual meeting platforms for internal and external meetings. Salesforce experience is a plus. Proficiency with Video Conferencing Software is a must.
  • A comfort level with technology that includes a desktop or laptop computer, databases, and high volume of email messages is important.
  • Ability to travel occasionally including but not limited to your region, Home Office locations, and attendance at Association events as requested.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Where permitted, employment is contingent upon proof of completion of the COVID-19 vaccination series (and booster(s), if eligible) by the employment start date, subject to potential exemptions to be considered on a case-by-case basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

The ALS Association endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please email This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.