Digital Advocacy & Communications Manager

Massachusetts Charter Public School Association

Job Description

The Digital Advocacy & Communications Manager is a newly created position on the Public Affairs team. This position will lead strategies to strengthen MCPSA’s digital presence and deepen the engagement of school leaders, teachers, families, school alumni, and other stakeholder groups, in support of issues that impact charter public schools and equitable public education opportunities across Massachusetts. 

Responsibilities
  • In support of MCPSA’s new 3-year strategic plan and in collaboration with the Director of Communications and the Chief of Public Affairs, develop and execute a comprehensive digital communications strategy. Implement tactics that grow the size of our online audience and yield greater digital supporter engagement and activation.
  • Develop robust multi-channel digital campaigns, working across departments to ensure coordinated efforts across communications, advocacy, and fund development.
  • Lead the creation and publication of all digital content, including social media campaigns, newsletters (via Salsa Engage), website, and digital advocacy tools, ensuring all content compellingly communicates the value of the MA charter public school sector and is relevant and up-to-date.
  • Provide expert guidance to the internal team and member schools regarding digital communications strategy and tactics that drive supporter investment and action. Develop tools, resources, and trainings to support member schools with their digital communication strategy and implementation.  
  • Develop benchmarks and track metrics to assess digital supporter acquisition, engagement, and visibility. Set actionable goals for growth, and lead regular analysis and reporting of progress.
  • Support operation of MCPSA’s communications-focused community of practice, including assisting with weekly meetings, producing biweekly newsletters, maintaining accurate records of membership and engagement, and more.
  • Maintain clean, accurate, and current stakeholder data in MCPSA’s CRM (Salsa).
  • Oversee MCPSA’s social media monitoring tool (Sprinklr), partnering with the vendor team to ensure effective use of the tool in order to drive MCPSA and member school social media growth. 

Qualifications
  • A belief in the power and possibility of charter public schools and the importance of stakeholder engagement and activation in public policy, particularly among historically underrepresented populations.
  • 5+ years of prior experience in digital advocacy, digital communications, or a closely related field, preferred.
  • Demonstrated experience utilizing a variety of digital tools and creating digital assets to effectively engage stakeholders and advance advocacy initiatives. Experience organizing, ideally digitally, to support legislative or electoral advocacy is preferred but not required.
  • Proficiency in CRM tools, email marketing, social media, and basic website content management.
  • Strong messaging and storytelling skills, with the ability to understand and creatively explain issues and trends affecting public education in the Commonwealth and nationally.
  • Effective written, verbal, interpersonal, and collaboration skills; high attention to detail, with the ability to stay focused and nimble in the face of growth and change.
  • Ability to hold sensitive information with discretion and confidentiality.
  • Exceptional time and project management skills; ability to excel in a virtual environment with limited direct supervision.
  • A valid driver’s license and reliable access to a vehicle.


Location and Timing:
This full-time position is available immediately. MCPSA is a virtual organization with team members working remotely throughout the state. Some in-state travel is required when it is safe to do so.

Compensation:
MCPSA offers a competitive compensation package, including five weeks of paid time off, annual bonus, health, dental, life and disability insurance, and retirement contributions. The base salary range for this position is $70,000-$80,000. 

To Apply:
Please submit an application by visiting https://apply.workable.com/mcpsa. Applications will be reviewed upon receipt and continue until the position is filled.

Notice of non-discrimination:
The Massachusetts Charter Public School Association is an Equal Opportunity Employer and seeks to hire staff who reflect the diversity of the communities we serve. MCPSA does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.