Association Director of Membership and Marketing

MetroWest YMCA

Job Description

At the MetroWest YMCA, our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you. Competitive pay and benefits! Salary from $65,000 annually! Equal Opportunity Employer.

Membership, marketing and communications practices play a critical role in leveraging the reputation, membership, donations, volunteerism, and advocacy needed to help the MetroWest YMCA strengthen our community. Presenting the Y as a unified cause with shared values and a common voice is critical to the Movement’s ability to advance our cause. A consistent approach to conveying the Y’s impact as a nonprofit builds every YMCA’s capacity to turn public goodwill toward the Y into action—so Ys can help more people and communities learn, grow, and thrive.

This position is a both a support and lead role, reporting to the Chief Operating Officer.

•The Association Membership and Marketing Director is responsible for overseeing the development and implementation of the MetroWest YMCA’s Marketing plan, membership acquisition campaigns, corporate partnership program, and community outreach.

. Work closely with Branch Executives and Member Services to implement and track our membership acquisition and marketing efforts.

•With the support of a Marketing Associate assist team Leaders, Multi-branch Leaders and Organizational Leaders (ie. Childcare Membership, Summer Camp, Outdoor Center, Youth and Family, Health and Well-being, Association, Fund Development) in planning, creating and producing marketing vehicles, activities, promotions and events.

·         Work with Chief Operating Officer to lead a volunteer committee around Membership and Marketing efforts for the YMCA.
•Oversee creation of all printed materials including program guide, brochures, postcards, flyers, banners, advertisements, and promotional pieces.

•Create relationships with vendors and printers. Oversee all association ordering of promotional products and marketing collateral. Maintain vendor Echosign documents.

•Manage and maintain the MetroWest YMCA’s website, 4 microsites, and mobi site.

•Manage and monitor the MetroWest YMCA’s social media pages and online reputation.

•Lead efforts to be involved and present with community fairs and assist with organizations events.

•Follow the YMCA branding guidelines. Ensure our YMCA is operating within the guidelines. Promote our brand, preserve our reputation.

•Enhance the overall awareness of our organization to members, non-members, community stakeholders, partner agencies, businesses, etc.

•Assist the Development and Operations Office with awareness of and communicate our YMCA’s Mission, through relationship building of businesses, volunteers, membership and employees.

Bachelor’s Degree in Marketing, Communications or related study. At least 3 years of experience in business/non-profit marketing and communications. Extensive knowledge of Adobe Creative Software, MicroSoft Office Suite and web editing skills including Content Management Systems, HTML & SEO. Must have the ability to work as part of a team and by self with little or no direction. Must possess solid planning, communication and organizational skills. Bilingual (Spanish or Portuguese) a plus!

Must be able to lift/pull/push 30-50lbs. Must be able to do repetitive motions. Must be able to sit in chair and stand on feet for long periods of time. Must be able to be exposed to outdoor environments and weather.

Pay: From $65,000 annually
The MetroWest YMCA offers a competitive wage and benefit package: 
> Health & dental insurance 
> Disability and life insurance 
> 10% Y Funded retirement plan 
> MetroWest YMCA Membership 
> Discounted program fees 
>  Paid time off and holidays